Luca Faloni brushed cotton shirt in dark blue

As the name suggests, it is a woven cotton fabric, which has then been brushed to create an exquisitely soft texture, that’s akin to cashmere. “Usually, when most fabrics are finished, a flame is applied to singe away any raised fibres so it’s surface is completely smooth. Brushed cotton undergoes the complete opposite treatment. We do not remove the fluff on the surface of cloth, but instead, exaggerate it. We do this using specially engineered mechanical metal brushes, which teases the fibres out from the surface of the fabric. It’s a technique that goes back many centuries – originally, it was done using the dry, spikey heads of thistles. This creates a beautifully soft handle, similar to a fine wool cloth, but it’s incredibly comfortable against the skin, absent of any itchiness”, explains Chiara Rubinelli.

Luca Faloni made in Italy clothing linen

As the name suggests, it is a woven cotton fabric, which has then been brushed to create an exquisitely soft texture, that’s akin to cashmere. “Usually, when most fabrics are finished, a flame is applied to singe away any raised fibres so it’s surface is completely smooth. Brushed cotton undergoes the complete opposite treatment. We do not remove the fluff on the surface of cloth, but instead, exaggerate it. We do this using specially engineered mechanical metal brushes, which teases the fibres out from the surface of the fabric. It’s a technique that goes back many centuries – originally, it was done using the dry, spikey heads of thistles. This creates a beautifully soft handle, similar to a fine wool cloth, but it’s incredibly comfortable against the skin, absent of any itchiness”, explains Chiara Rubinelli.

‘Linen Voyage by Luca Faloni’

At our pop-up on London’s Kings Road you will find our iconic linen collection, which includes classic and band collar shirts, kaftan shirts, linen-cotton shorts, scarves and beach towels.

In addition we are showcasing our range of cotton pique’ polos, our more formal shirts in brushed cotton and Oxford, and our signature cashmere knitwear, ranging from hoodies, to cable knit, polo sweater and more classic pieces. Our collections combines Italian heritage and craftsmanship with contemporary styling and fit.

The ‘Dolce Vita’ lifestyle of the Italian Riviera will be brought to life with an Italian lounge, where you can relax while trying our products or when you can browse our campaigns books.